You're not the target market. Really it's for people who don't have money for a model s/x who don't care about touchscreens and want to control the car from an app.
(fwiw: I'm not the market either, I want a dashboard)
What's kind of interesting is looking at older model S cars and searching back for what the UI looked like in the early years vs what it looks like now. Looks loads more modern now. These folks have upgraded their cars like their iphones throughout the years. The "niceties" are software and have just appeared over time.
