Yeah but with Zeit Now the serverless functions can actually serve the application, so if you need SSR with dynamic data you're able to, whereas with netlify it's static html being served with optional AWS style lambda functions.
Whereas on Zeit Now the root of the website can be a web server written in multiple languages, and offer the ability to make your own "Lambda Builder" if necessary https://zeit.co/docs/v2/deployments/builders/overview
You can rewrite URLs to serve the main website as well. We're generally bullish on but DJing server side rendering, but a rule like this totally works: