There's a huge barrier to entry for any of the possible applications that most people just don't want to risk. For art, it costs $10 to download photoshop, but it costs an average person $500+ (computer hardware and headset) to get into VR. There's also no well-known VR artists to get people excited about it.

I'm only seeing good things about VR gaming, though. It's definitely becoming more popular there. Lots of people seem excited for the Steam Index.