That's what the address bar is for, type the address of any 'alternative' and you'll get there.
As a bonus you can also google the name of that 'alternative', click the link and you're there, and it won't cost you a thing.
Well, I think that's a slightly disingenuous response when you consider that most people discover new sites through a search engine - and Google is one of the most commonly used search engines on the planet :)
Search is only but one avenue for discovery, look at the rise of social and social media. Also they do have the right to an editorial process, you can't really expect Google to cripple their application so that a useless linkfarm can get preferable exposure because they are claiming to be a competitor.
