If users don't pay for a service, the service provider doesn't make money...What's your point? Enough of Apple's user-base subscribe to their current service offerings, and will possibly subscribe to at least one of the new services as well.

Unless the entire user-base protests and unsubscribes to every service on offer, they're most likely going to continue to make a profit off of these services, hence the focus on them. (The HN crowd is definitely not the target audience for these services, I am well aware.)

Except consumers are buying these services. Apple isn't stupid you know. They wouldn't double down on this space if there wasn't money to be made.

And given their huge success with Apple Music it's not unreasonable to assume they can do well in other areas.