I'm fine paying the AWS tax. It's a generic utility more or less and I can just as easily use Azure or Google (assuming you're not baked into certain offerings, but that's out of scope and honestly is a choice.)
If you want on Android there's no choice. You play by Google's rules and pay their tax.
People get up in arms when ISPs try to pull this (net neutrality). This is the same pattern. Phones, OSes, etc. should be "dumb" pipes. (The analogy isn't elegant here, but you get it.)