I think society is okay with some knowledge about individuals. And that information is valuable. But it's still unclear where the line gets drawn that becomes creepy and inverts its value. If you have the corporate structure and policies to be able to draw an arbitrary line, you're likely better suited to capture long-term value than if you have no line at all and willingly scrape all data just to have it (ie, Facebook/Google).

So, Apple having aggregate data is interesting, because it's certainly a monetization, but if they're truly honest and statistically aggregate numbers, I think that might be a fantastic strategy.