It is important to remember that economic coerciveness is a result of overwhelming scale and bargaining power of one party over another. Kickstarter is a 100-ish headcount company located in Brooklyn, NY. This is hardly a captive employee pool compared to say, factory workers in a small town whose entire economy is centered around that one factory.
If Kickstarter workers unionize, I don't not believe it will results in two sides with equal bargaining power, Kickstarter will be in a substantially weaker position. If Kickstarter refuses the offer, all function ceases. If the workers refuses the offer, they have the robust job market of Brooklyn NY to fall back on.