US annual hydrogen production is approximately 10 million metric tons (1.0E+10 kg), 68% of which is used in petroleum processing.
Given that worldwide production of hydrogen-derived ammonia is 140 million tons in total, compared with hydrotreated gasoline coming in at about 2000 million tons worldwide, it doesn't appear that the U.S. is an outlier.
Decarbonizing the fertilizer industry would be fantastic. Wind-powered and solar-powered electrolyzers are already starting to do that job, perfect uses for intermittent energy sources. I'm skeptical that your process can realistically make more fertilizer than it consumes.
I find it a little disturbing that you boast "Hydrogen's quite easy" with this little public documentation to back up your claims. Be real careful here: you don't want to be the next Theranos.
You have lightning trapped in a bottle because of your luck in landing a YC slot. I encourage you to consider pivoting technologies away from anything involving hydrogen. Since you're such a big fan of ammonia, why not just go straight for that? Getting your nitrogen from the plant instead of from the air might stand a better chance to beat Haber-Bosch.