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zwkrt
7y ago
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It isn't truly a real estate rebrand unless there is some stomach churning cutesy name, like "LoNo"!
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jonlucc
7y ago
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In case you are as yet unaware, there is a specific 99 Percent Invisible episode about this very thing.
https://99percentinvisible.org/episode/the-soho-effect/
mc32
7y ago
I love it, Acrohoods!
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