When it's time for my children, I want the organization that will be teaching them about professional and ethical conduct in the real world to not only not be corrupt, but also demonstrably free of all prejudicial biases in the applications process.
Which is to say, I want my children to be assigned a randomized identifier and their personally identifiable information anonymized, before their application is given to an admissions officer, so that irrelevant qualifications like the amount of money parent alumni have given to the organization are not and cannot be used for an admit/no-admit decision.
I'm fine with your kid getting a 2nd-floor room in the posh dormitory, and first bite at class scheduling. You can pay for additional conveniences, but not to deny someone else an opportunity earned by their own hard work.