A counter-argument is that even someone like you who doesn't use facebook, amazon, and google is still irrevocably affected by their power and behaviors. You seem to think you've escaped them, but you surely have a Shadow Profile in facebook, you browse websites that show you AdSense ads (google), and oh yeah, your civic institutions are manipulable via popular opinion on facebook. Hmmm, you do have a strong point about Comcast and Verizon, but I think there's a false choice in there.
And how would breaking them up prevent any of that? Facebook doesn't have a monopoly on data collection, Google doesn't have a monopoly on display advertising, and Facebook doesn't have a monopoly on peer pressure.