This is also the first idea I've seen that tries to deal with the free speech problem on the internet. A lot of platforms today apply varying amounts of censorship (like youtube's copyright takedown mess), but there isn't really anything we can do because it's a privately owned platform and they can do whatever they want. But when they control such a large amount of mindshare, we end up putting the
idea of free speech at risk.
Perhaps the platform utility designation will let us enforce a kind of "content neutrality" instead.