Requirements vs like to haves clearly spelled out.
Location - if remote is a possibility, then how often you expect me in. i.e if I move to Hobart in Australia is it a problem.
Your work style.
Salary is always important.
I do not want to see a bunch of fluff - i.e. come work in a dynamic environment, making world changing services, for an energetic and so on and so on. No need for the 'Ad'. It makes me wonder what the truth is.