Pretty much. An enterprise customer won't bat an eye at $12K/year, and I imagine it'd pay for itself pretty quickly.
I can definitely relate with GP, though. It feels frustrating to learn about an interesting product only to find that it's priced way outside of your budget.
At least Gremlin has a public sticker price. Sometimes enterprise services just skip that completely and require you to setup a call with someone in their sales department, which usually means the service is outside of your budget.