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0 pointsyodon7y ago0 comments

It doesn't sound like you were confused about whether they were the same project, it sounds like you were immediately concerned whether the other endeavor was in conflict with your trademark. That may constitute confusion but it's not the sort of confusion trademarks were designed to mitigate.

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3 comments · 2 top-level

lklig7y ago· 1 in thread

We did register the Gremlin trademark early on to be sure we had all of our bases covered:

https://trademarks.justia.com/871/94/gremlin-87194877.html

espeed7y ago

So you begin by imitating Google's old logofont, and then you switch to something resembling Google's new logofont [1].

And for a company name, you decide to use the name of an established programming language and registered mark of a top-level Apache project [2], which has been in use since its inception over a decade ago, and incidentally it's a project and programming language that both your previous employers know well [3].

That's some inspired work, overflowing with creative originality. And to top if off, you have animated graphs floating in the background. Yeah, no possibility for confusion there. There's a name for that you know? Google it and see if you can find the word -- its definition has to do with siphoning goodwill. Who advised you on this and agreed these were wise choices and that this would be a good way to begin?

[1] https://www.underconsideration.com/brandnew/archives/new_log...

[2] https://tinkerpop.apache.org/

[3] https://www.gremlin.com/team/

espeed7y ago

No, there are ~70 or more third-party projects building on the Apache TinkerPop Gremlin platform, and new ones are popping up all the time. My first thought was this is likely a new project site for a Gremlin client library or service provider that was still using placeholder images for branding [1].

When a new third-party project site goes online, SOP is to review the new site/code, understand what it is and how it fits into the overall ecosystem, and then put their project lead in touch with TinkerPop's resident artist and illustrator, Ketrina Yim [2], who is available to create custom artwork/logos and Gremlin character illustrations tailored around the new project's theme.

However, when I dug into this site's docs to see how it was related, I couldn't find a clear connection. And when I checked with our team, they said Apache Legal has been aware of the issue since last year.

[1] Branding https://tinkerpop.apache.org/policy.html

[2] Ketrina Yim, Illustrator https://tinkerpop.apache.org/index.html#committers

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3 comments · 2 top-level

lklig7y ago· 1 in thread

We did register the Gremlin trademark early on to be sure we had all of our bases covered:

https://trademarks.justia.com/871/94/gremlin-87194877.html

espeed7y ago

So you begin by imitating Google's old logofont, and then you switch to something resembling Google's new logofont [1].

[1] https://www.underconsideration.com/brandnew/archives/new_log...

[2] https://tinkerpop.apache.org/

[3] https://www.gremlin.com/team/

espeed7y ago

[1] Branding https://tinkerpop.apache.org/policy.html

[2] Ketrina Yim, Illustrator https://tinkerpop.apache.org/index.html#committers

j / k navigate · click thread line to collapse