Amazon makes money: I suspect you would say "they make too much money!" Amazon loses money: you say "they lose on purpose!" What position would you be happy with? Your position reminds me of arguments I used to have with religious zealots in my family - when people have a religious or moral objection to something (large businesses in this case), then whatever the offending party does is 'sinful' in some way and must therefore be criticized, whether it makes logical sense or not