It’s just a start. The podcast world will continue to be very fragmented.
There are some small consolidation here and there. There are a few podcasts becoming paid / subscription based business. But most podcasts will be niche , small , and free. More fun people will start their own podcasts :)
I think it's like the indie music scene. Sure, some bands make a living at it, or try to. But most musicians are playing for the sheer joy of playing, going to a little club and making a racket for a dozen of their closest friends.
In the long run, there will be plenty of niche podcasts with dozens, maybe hundreds of listeners - not enough to make a living, but an audience is its own reward.
Most instagramers are not influencers who can monetize well. Most instagramers don’t have a large follower base, which totally makes sense.
few podcasters can make a living from producing podcasts. Most podcasters make podcasts for fun. Some use podcasts to cross promote other things (eg books, music , e-commerce...). More and more companies produce podcasts, but they just treat podcasts as an addition to their social accounts to build audience and create awareness: https://lnns.co/b0jVr85WkQn
