This is what women are subjected to day in and out by all the media targeting them. They're told how ugly they are, how inhuman they look, how they stink, their disgusting bodies (periods), and more that I know I dont realize being a man.
And only the company's products - well, they never make you awesome. They make you whole from ugliness and disgust.
Lo and behold, we see the same strategies being used in this realm too. It's fear, uncertainty, doubt, and self-loathing; and only that company can save you... for a 20 year hunk of flesh.