Yeah, I got a 2015 Mazda 3 Grand Touring so I could get the heated seats, among other things (like xenon headlights, which are an important safety feature; halogen headlights should be banned, and the IIHS agrees with me).
But of course it also comes with a clunky and nearly useless nav system that costs a fortune if you look at the line-item cost. They only recently, finally, started supporting Android Auto.