If you're told to build X, you might do it in a day, a week, or a month, many companies or managers wouldn't be able to tell what was appropriate. On the other hand, if you were told that you would receive Y percent of revenue of product X for the next three years, your incentives would totally change. You would be incentivized to work as efficiently as possible. More than just money, you would have an increased level of ownership in your own production, which would build confidence and value over the product you build.