You know people can just create another account, right?
Also, they can do other things, such as starting a consumer revolt against Spotify, and by giving them bad publicity, that may cause paying users to remember about their unused account and cancel it.
I don't know about other users, but I'm not canceling my Spotify account to stand in solidarity with the freeloaders. Ad blocking users are a net negative to Spotify, why shouldn't they ban them?
Ad blocking users are a net negative to Spotify, why shouldn't they ban them?
It's not unthinkable that ad blocking users are keeping money and attention away from Spotify's competitors, spreading enthusiasm about Spotify to more people who will become paying customers, and giving Spotify more ears and more user information to inform their decisions.
Ad blocking users cost, but only as much as a low-bitrate audio stream - and that should get cheaper every year. At some point, will it cross so they're not net-negatives?