I am in this predicament, and every one of these people are making up a blatant lie that they can't afford it. What they really mean is they are stubborn. They don't see money logically and clearly, where if they could they would realise their hidden costs far exceed $10 a month... Things like coffee, gas. They don't realise it racks up $10 $15 and $20 dollars behind the scenes. But theyre happy to pay for that... why? Because they don't have to see it go. They don't have to think about it. That's why people dont like subscriptions. Spotify is extremely affordable, for literally everyone who can afford an internet connection. People are lying about why they don't want to pay for it; I'm young and poor and to tell you the truth even i can afford it, I'm just way too stubborn.