> 1. Pay for the service
> 2. Suffer through the ads
> 3. Don't use the service
Those are the customer's options. What about Spotify's?
1. Offer the service as paid-only, no free with ads option.
2. Offer a paid version and a free version, but some people use ad blockers.
3. Offer a paid version and a free version, block ad blockers and expose your customers to malware.
The last is the only one that has "expose your customers to malware" in it, so maybe they should pick one of the other two. Because if all the customers chose either paying or not using, that's the same anyway, and if they didn't, they're actively harming the remainder.
