All of the "logos" this thing generates are completely thoughtless: it simply searches the Noun project based on your inputs for a vector image, then sets it next to a random typeface. Anyone with a modicum of design experience can tell you that these "logos" that it generates are a complete joke. If you're honestly considering using one of these yourself, just head to the noun project and search for an icon to plop down next to your favorite typeface—you'll probably come up with a better result.
I made this service because after years of co-running a design agency, I saw an increase in the need for logos, but a decrease in the willingness to pay for it. For bigger companies, it's no problem to hire a design agency to do their branding process. And yes, you can do more thoughtful and tailored design. We still do this at our design agency.
On the other hand, there are lots of people who simple don't have the budget for a logo design process, don't have illustrator / photoshop skills, and just really want something nice for a good price. I tried my best to create an online, automated solution that's specifically made for these people, the freelancers, the side-hustlers, the startups.
I actually really like this arrangement and have on more than one occasion sent these kinds of links to my clients, with "as a starting point" or similar phrasing. For people with ideas that are not visual yet, it really helps them speak the designer's language, in a small way.
But yeah, I make the same money (rate, I don't really need extra design work) with this arrangement as I do without, and it's more pleasant for the client, and they see the value of my work... It's not bad! Sometimes it's nice to do away with the designer-as-sole-visionary role and more concretely embrace what the owner has to say about their brand. They're usually open to feedback and ideas too, if any.
This kind of rapid prototyping technology, while not that great for creating a final project, is an excellent tool for aiding in communicating what is wanted, especially if simple enough so that a client can use it.
They're not replacing a professional designer as much as they're there for folks who don't have a designer / not going to but would like a logo.
(i.e. keep it fair by choosing among the better logos the generator creates)
To my untrained eye, it's hard to spot the difference $10,000 makes.
I tested it and it kicked off a few ideas. Some were very close to usable for a side project I'm working on, where I don't need a 300-hour logo, I just need point-of-parity logo.
You definitely get what you pay for, either way.
I'm trying to keep the focus on AI to a minimum on my site. To me it doesn't matter. It's just automated logo design using lots of math. And lots of custom algorithms to generate colors and to position shapes.
Are there non-algorithmic approaches to ML?
I'd like to see more variations with the shapes. You see stars repeated a million times, it would be nice if the stars were actually different in size, shape and design.
I'm at the point where I don't have a budget for a designer, but don't have the design talent to make a good logo myself. It's either Fiverr or an automated tool, and this particular one was the first tool I've used where I was ready to snag the first designs it generated to use on a business card. AI or not, whatever they're doing to generate these works better than my alternatives.
I'm guessing they have a stock library of vector art somewhere. I'd love to know what library / libraries they have used.
Edit / added:
On a different topic. I routinely by logos from Fiverr for about slightly more than these (typically $80 - $100) and generally speaking the one's from fiver weren't using any stock art.
Edit: it is.
> Yes, you can modify and build upon the symbol as long as you follow proper attribution requirements. You can use the icon for free as long as you attribute, or pay via a NounPro subscription
If they do a poor job even after that, make sure you review it fairly with detail so that others don’t fall into their trap. You also have control of releasing funds, which can be used last resort as leverage for them to try again if they delivered poorly.
It’s a little more work to find the good ones but they are there, and in my experience the extra effort can save you a lot of money.
It'd probably be more useful to have a list of words to select from, rather than guessing which ones will be useable by their algorithm.
Edit: Looks like they're not unique icons, damn.
Edit 2: Since they're using nounproject, I hope they're properly licensing the works and not just assuming they're creative commons so it's free. I'm not seeing any credits given on their site or anything about the logo including the royalty free license.
A couple of thoughts: 1) If you make the logo designs page shareable (step 2, https://mybrandnewlogo.com/logo-designs), I would love to get feedback from a few people. If you don't want to store things persistently, even storing the input params (name, color, slogan, etc) in the URL would be great. 2) I love that the name can be read as my "brand new" logo, or as my brand, new logo.
You can share a couple of your logo pages on social, and gather feedback from your friends.
2. That's the idea, glad you like it :)
Step 2: Load a bunch of icons with alt names.
Step 3: Randomize 1 and 2 as well as position and colors.
I wish good design was algorithmically that simple, but is not. These are good logos for maybe a placeholder or testing something out, but they will never have the quality of a real well thought design.
I think the main problem with this service is that the parameters are probably pretty simple and it's gonna mostly output generic patterns.
This service has pretty generic results, IMO.
That is, be sure to check you didn't end up with a stolen logo.
You can also try some custom shapes and patterns with https://gridgenerator.com :)
Here are some examples: https://www.instagram.com/gridgenerator/
Edit: Grammar
I just need a quick placeholder logo for a blog so I don't want to spend $$
I did like quite a few of them too, even without giving a slogan or any keywords.
Too many logos out there are aren't really "logos".
If you want to see how similar your logo is compared to stock icons from the noun project database or logos of the top million websites, you can try these services that I built as part of my research into shape similarity.
http://compute.vision/nouns/index.html
http://compute.vision/brands/index.html
These aren't the latest iterations of the algorithm but they fare pretty well most of the times.
Here are the results for the logo of Mybrandnewlogo:
http://compute.vision/nouns/index.html?barnacles=https://s3....
http://compute.vision/brands/logo-results.html?uhash=HTH0LBU...
Edit: Formatting
That said, I probably wouldn't use these logos for an app or anything that needs a strong brand, but they're perfect for little Github projects. They're kinda generic, which is what I expected, but there was more variation in the generated logos than I expected there to be. Even if the designs are pretty generic, I can see this being pretty useful for non-designers who wanna write a library that has a semblance of an attractive README.
That isn't the ringing endorsement one might imagine it to be.
For a quick project this is better than going to fiverr.
I made an ACME logo using mountain as a tag and got a nice mixture of logos with various mountains.
So obviously a nice royalty free(I hope) collection of vector art is indicated with proper tags.
EDIT: Pricing does seem a bit crazy for what is an auto-generated logo. (In Theory it shouldn't matter who made the logo but psychologically one feels more comfortable paying a live human being $50 instead of a bot).
Silver-lining: There will "always" be work for designers who take their time to understand the depth behind a logo/company and create something unique.
From the tab:
One low-resolution logo file as inspiration for your designer.
Some commenters didn't like the service b/c the results look too "generic." I see this as a different kind of service that fills a very particular need: people rarely know what they want in a logo if that's not their area of focus.
Being able to flip through some possibilities and make simple changes on the fly makes it a lot easier to figure out what you want.
My current site(https://www.fibretiger.co.za) looks like a Christmas tree that took psychedelics.. :/ I've always been put off by the high cost of the "design-competitions" like 99Designs cause I could just see them recycling bootstrap themes with better colours:/
In the UK, a freelance designer's hourly is, in my experience, around £50. If you have an idea of what you want, a good designer would be able to give you some options and a full logo pack in a day's work.
Sure, that's unaffordable in a lot of circumstances but, if you're designing a logo for a business, it's not gonna be one of your largest expenses.
* Logojoy * LogoPony * Logomaster.ai * brandmark.io
