I think we're eventually going to see a resurgence in open platforms where content creators better control their content. I don't think the discoverability of these content hubs is worth it, I personally do more discovery other ways and usually only end up on the site after a recommendation, etc...
The other day I was trying to find a Russian world-traveller photo blog I used to read but lost track of, and it was plain from the results that Google's 1) heavily penalizing low-traffic sites to the point of giving me top results that contain almost none of my keywords when there 100% for sure had to be sites that contained all of them, and 2) barely paying attention to text linking to a site anymore. I'm not even upset I couldn't find the site I wanted using my search terms so much as that part of their surrender to the spammers meant that most of the top results were "legitimate" content-mill spammers-by-another-name. I don't think I could have found anything like what I was looking for. Any similarly-obscure sites are just invisible now.
DDG wasn't much better. The spammers won and "web search" doesn't really search the whole web anymore, or even close to it.
I've been wondering what Google now thinks the word "must" means and why they're putting pages that don't include words that I've used above pages that do.
That's frustrating. Low-volume sites represent a significant portion of the web results I need.
The curious thing is that often enough you can't even click through--they insist that it's "Medium Exclusive" content and you can only view 3 a month. (Browser Private mode helps, but is not a panacea) But... If I search the 'net for the title of the supposed Exclusive article, I can frequently find it elsewhere with no nagging or paywall.
I don't really believe Medium has the exclusive content that gives it an advantage over anything else, but it's useful as curated, indexed content that you can find elsewhere. This is probably not what they are going for, though.
Sure, but as those platforms grow, they will run into the same problem: having to pay for infrastructure. That shit ain’t cheap once you get past a certain size.
