Personal responsibility is required in a good society, irrespective of the system of government or the level of regulation that currently exists. Even if it's consumers/voters pushing their legislators to build regulations, you need a mass of regular old people who care in order to change a society.
Then the onus is on you to prove that regulation of an issue--say, drinking and driving--didn't just happen to coincide with a national education campaign coming from a well-funded 501(3)(c). Sometimes it's obvious, sometimes not so much.
In my opinion, the problem here isn't regulation vs. collective action people like grand-OP who are willing to continue using the service. Those same people will push back against legislation if they believe it will increase their prices, or eliminate the service altogether (Uber/Lyft in e.g. Austin?)
And in any case, consumer-driven action is MUCH faster than regulation. You can boycott them TODAY and cause an actual hit to their bottom line.