I uh, I guess I'll bite. How? If anything, I think it's funny to imagine it as an interviewing exercise to suss out people with delusions of grandeur who have lived a life free of real-world consequences.
They basically had a failed FEMA campsite without water or electricity, or effectively, shelter. It absolutely blows my mind and shakes my understanding of humanity to think that people got sucked into that or that there would be folks lining up to get suckered again, or that people somehow think it was ever achievable based on the timeline and current human time-travel technology.
While I understand Billy's "charm" and even how to use it at times, it's amazing how enough of it will convince people to believe absolutely any delusional fantasy. Partying with a bunch of Insta influencers glued to their phone sounds like hell, anyway. Who doesn't want to hang out with the grown adult proudly bragging about urinating on all of the bedding?