> It is implied here that the product must have issues which are so complicated that you need experts to solve them.

No it isn't. It's orthogonal. If there aren't any issues requiring experts, that's great. If there are issues that require experts, there better be some experts available.

> I think it's often the case that hype is not correlated with quality...

Hype isn't the same as popularity. Hype helps popularity. I'm not saying you should jump on the hype train right away. Let the hype do its job, wait for some critical mass to form.