>Tricking people into buying fake watches is their business model

You know nothing about the business and are just coming up with things

>and it’s a violation of copyright and trademark

I’m not sure that this would make it immoral, and how does this affect the customer anyway? As far as immoral things businesses do this one seems extraordinarily mild, hardly any cause for boycott.

I rather doubt this has anything to do with morals.

They don't 'trick' people in buying 'fake' watches. Great replica makers don't have to trick anybody, they offer a watch that look almost exactly like the original for 1/10th the price or less.

Being illegal does not make it immoral.