Similarly, a few years ago I went with my mom to buy a basic necklace chain for my sister. We went into a few department stores and my brain kind of melted at the mental gymnastics required. Our budget going in was like $30-50 for example. The sticker price would be $80, but the whole store was 40% off! And this rack was an additional 20% off today only! Trying to compare prices between different stores was really annoying and my mom pointed out this was normal. I think the older generation like the gamesmanship of it and younger people are really turned off by the whole idea.