Maybe my 'value-preference' wording is the source of confusion. For maximum effect, here's a fuller list of words that comprehensively refers to what I was talking about: beliefs, ideas, theories, concepts, maxims, dictums, truths, factoids, philosophies, values, principles, ideals, standards, credos, doctrines, tenets, canons, morals, ethics, customs, traditions, psittacisms, superstitions, myths, legends, folklores, imaginations, divinations, visions, fantasies, chimeras, illusions, delusions, hallucinations, ...