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0 pointsCpoll7y ago0 comments

But if you determine that targeted ads are worst than scattershot, the correct conclusion isn't to do scattershot, it's to invert your target group.

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JAlexoid7y ago

The issue is that this "target group" is typically "people that visited your website and stayed there for some time".

Unless you have a promo, you really don't want to advertise to them... But that is exactly what you end up doing, because you can't target "people that visited my website 6+ months ago".

spacehome7y ago

Why not?

altfredd7y ago

Actually, you can. This is called "spam".

When someone stops visiting your site, make sure to send them a email. Ask them to return! You have their email address, right?

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