undefined | Better HN

0 pointsSilasX7y ago0 comments

Good points, but that doesn't mean targeting is ineffective, only that they currently charge too much for it (and some ad sellers hide behind undisclosed flaky algorithms for doing so).

I'd be interested in knowing if there are other effects: if you remove targeting, does that also mean you're turning off the extreme bloat on sites? If so, I can totally believe that costing you enough users to kill the value added by the ad precision (contra the conventional wisdom of "lol I'm only marketing to people with the latest hardware anyway").

0 comments

SiempreViernes7y ago

Maybe you mean targeting does have an effect, but the poster you replied to explicitly stated it wasn't worth the money: it was an ineffective way to spend money.

SilasXOP7y ago

Yes, and I was acknowledging that and addressing the broader implication of whether this means it could/would never be worth the money, or was just an artifact of advertisers currently overcharging for it even when there's a lower amount they could charge while maintaining profitability and keeping the higher RoR.

j / k navigate · click thread line to collapse

0 pointsSilasX7y ago0 comments

Good points, but that doesn't mean targeting is ineffective, only that they currently charge too much for it (and some ad sellers hide behind undisclosed flaky algorithms for doing so).

0 comments

SiempreViernes7y ago

Maybe you mean targeting does have an effect, but the poster you replied to explicitly stated it wasn't worth the money: it was an ineffective way to spend money.

SilasXOP7y ago

j / k navigate · click thread line to collapse