But there is definitely some edit crowd sourcing, it may just suffer from a smaller or less motivated user base. Speaking of the latter, I've never seen Apple really try to incentivize it either, whereas at least at one point Google had a fairly fleshed out actual gamification for Google Maps where people could sign up to be "Local Guides", earn points for constructive actions, and get badges that could be publicly displayed. Essentially free for Google (dunno if they ever gave anything else to top editors for PR, but they didn't promise it) but even simple public recognition of an icon can be surprisingly motivating for a lot of people. I don't know how active that still is and also vaguely remember stories about editing tools getting shut down a few years back, but at any rate Apple has never really tried anything like that at all AFAIK. Not that as a corporate culture they've ever really gotten gaming, period.