Basically, instead of defining a real serialization format (and thus having to write serializer/deserializer code), it's way easier to just `fwrite` out your internal structs to disk, one after another, and write some much simpler walker code to walk through any pointed fields appropriately. At some point though this becomes technical debt which needs to be repaid in the form of a total serialization rewrite.
Blender, the popular open-source 3D modelling tool, uses a format like this for their .blend files, and it is really gross. IIRC a few releases back they started working to improve the format to be a little less dependent on low-level internal details, but now they have the nightmare of backwards compatibility to deal with.
The basic problem is that C/C++ have no mechanism for native serialization, unlike e.g. Java, Python, or any number of other languages, so you're either stuck `fwrite`ing structs or reinventing the wheel.
