I don't buy the Marketing lingo. I like the touch & feel. I am one of those people who don't feel "special" or "good for myself" because I have a £1000 phone. I am happy/content because a 'machine' adds value to my life. My phone helps me listen to my podcasts, and helps me navigate when I travel. My Nutribullet helps me make great Paleo smoothies.
I am sure that I am not 100% immune to marketing, but I like to prefer the function over the plush.
Luxury is for other people. I prefer F.I.R.E instead :)
I do understand that Marketing creates artificial needs, and I want to believe that I avoid it :)