In my experience, the offers that google, fb & netflix give are better than the offers that amazon, msft & apple give on a consistent basis. 'Special' people will get special offers, but we would have to compare their offers of what they would get elsewhere, and if their special skill would be equally valued at other companies.
Apple has an institutional memory of almost dying, so they can be a very 'cheap' company under the hood when they can get away with it. It reflects in their pay.