I'm not saying it's a _bad_ move. It's just insufficient. And until they unclench wrt publishing nothing is going to change for them. And even after they do that, it will take a lot of convincing (and large wads of cash) to hire the best talent that can not only get Siri to catch up to Google, but overtake it.

My problem is not with Giannandrea's new position, it's with the lack of urgency on Apple's part. My patience has been wearing thin as of late.