World's First Slaughter-free Steak (opens in new tab)

The price is very low. Is there anyone knowledgeable with industry to maybe shed some light on this issue? I thought we were years from lab-grown meat in this price range

The first commenter is right: that image looks nothing like what the video shows [0]. Though the prototype looks not bad at all.

[0] https://www.youtube.com/watch?v=txFN1qr1dWU