And for its shareholders, so is a factory dumping heavy metals to the nearby river. And for its customers, so is a slave plantation.
You judge businesses by the treatment of all participants of an economic activity, not just the ones giving and receiving money. Uber and AirBnB are examples of companies that shit on society at large to provide better service to some small fraction of it. In a civilized world, there's no place for this, which is why it saddens me deeply that they're still around.