Yeah, the hotel benefits creep me out. At first glance, it’s an iCloud-like storage plan, fine. But reading more and finding the hotel benefits makes me think “oh right, Google wants to track everything I do online and offline and sell my info to advertisers.”
Yep it creates a direct connection between a cloud service and what you type in Google search box. That... seems strange. It make it sound like a repository for all of your data/activity on all Google services not just, you know, the data you upload to their cloud service.