(http://www.jerrypournelle.com/archives2/archives2mail/mail40...)
In APB's case, it likely would have been vastly preferable to launch with an MVP two or three years ago, the minimum viable product of APB being a game that's low on content but high on playability. Just as with non-game software, they should have concentrated on user experience first, with a small feature set, and have launched something that left the audience hungry for more, rather than deluging the player with content that isn't fun to play.
You gain a gaming audience's trust much faster promising that a fun and short game will get longer than promising that a long and un-fun game will get funner.
At first it struck me as contrary to the 'just get your version 1.0 out there no matter how embarrassing it is' wisdom, but I suppose on reflection it's not really.