Many women have hard to fit bras. My wife probably spends 2-3 hours per bra in acquisition time as inventory of odd sizes are tight and size fit varies dramatically. The cost would need to come down for her, but there’s definitely a market need.
An upper middle class DINK/DIWK living in the burbs buys fancy stuff.
I'm not even a woman myself, and I've known several median (and substantially below) income females to buy much more expensive bras at Lane Bryant and other places, and to express willingness to pay substantially more than that if they could find better fit.
Location on the income distribution may not be the key factor here; if the quality is there and they can scale this into an operation that is local across the country, even at the $350 price point, there's a decent size market.
Yes, and the claim wasn't that any woman could afford a $350 bra but that they would see the price point as rational independent of whether they could afford it.
> 60k cars are for the wealthiest of the wealthy.
No, $200k+ cars are for the wealhiest of the wealthy. $60k cars are more targeting the modestly wealthy rather than the wealthiest of the wealthy.
But leaving aside where on the bell curve of society a $60k car driver fits, I don't think rationality comes into play here. People have price points for various products, and even though $350 is a miniscule fraction of that $60k, if you're used to paying (say) $40, it can be hard to overcome that hurdle.
The example I used to make, back when computers were expensive, was that people didn't think twice about dropping $2k on a new desktop computer every 3 years, but expected the same $400 TV to last 20 years. There must be a term for this that I don't know, but there's some psychological bias in terms of what people spend money on based on perceived value, perceived use, and perceived market cost, and very little of it seems to have to do with what they can technically 'afford'.
But then I go to the grocery store and the $20 bottle of wine seems expensive.
I notice things like this every day.
I’ll tell you from my perspective, I wear a size 14 shoe that is wide but not wide enough for a wide size. My dress shoes cost about $500, which is completely out of character for me.
When I find a sneaker/hiking boot that fits well, I’ll buy as many as I can find.
From what I (a man) understand, most women are wearing the wrong size.
For discussions of price in this thread, I consider a good bra a worthwhile luxury and will pay up to $100. For most of the bras I bought using the reddit guidance, I paid about $67 on sale. I will not pay more than $100 at this point; that just doesn't fit my priorities. Double my salary and I'd consider it.
(I am rather shocked you get so little usage out of your running shoes though, are those race shoes or training shoes?)
You realize federal minimum wage is $7.25 (and this is the minimum wage for many states) right? And that the median HOUSEHOLD income in the country is 59k, right?
