https://www.engineeringtoolbox.com/linear-expansion-coeffici...
ABS heats up by a factor of 100e-6 per degree C. The largest number I spotted was paraffin with 106e-6 to 480e-6 per degree C.
If the tape measure is made of the most-expanding type of paraffin, which is itself the most-expanding material listed, then the 100mm measurement becomes 100.05mm when heated by 100 degrees C. I really don't think a difference of 50 micrometres matters, or is even achievable, in the manufacture of a bra.
EDIT: (But I see the other points now - it's not the thermal expansion of the tape, but the body's reaction to the temperature).