Google owns Android, which is the Windows of the mobile world. They push a development monoculture based on their platform. They leverage their de-facto monopoly in some sectors to penetrate other sectors. They hoover up young developers and keep them in gilded cages that encompass as much of their lives as possible. The only difference is that their cash-cow is advertising rather than an office suite.

Google IS the new Microsoft. They are MS just before the Halloween Papers and the antitrust trial: rich, dominant, and mostly well-liked by the dev community at large.