Their desktop strategy is really confusing. I think even to themselves. It seems since around 2000 or when .NET came out they lost direction, repeatedly tried something, didn't really finish and dropped it. Mobile strategy wasn't much better.
They are fragmented and not under a single focus and that is the problem. While the executives at the top are focused on cloud those in charge of the OS and other crucial products are making some oddball decisions for whatever reason. If Microsoft could push all their teams towards a consistent vision it would be great. Otherwise we will continue to see this giant love-hate of Microsoft vs the appreciation they deserve for the things they do get right. I am company neutral so I try to appreciate companies that do some things right.