It's more comparable to the unlicensed Pirate Joe's of Canada stockpiling goods by driving across the border and buying them manually in Trader Joe's stores and selling for a premium.
No it’s really arbitrage. This was a store with wall-to-wall Wrangler branding and product. If it was unlicensed (I doubt it, this was a very high end mall), it was very convincing.
I suspect that the quality was substantially higher than the Wrangler jeans you would find at a US Walmart, despite having the same branding. Other brands like Ralph Lauren and Calvin Klein have products ranging from budget to ultra high-end, all of which bear the respective brands.
