Facebook currently make $60 per user in the US, a little less for the EU, and basically nothing per user in the rest of the world.
It seems doubtful that to many people would pay $60 per year for Facebook, at certainly not $600 if they where to make 10x (minus the overhead of running ad sales)
I'd be happy to subscribe to FB at $5/month if I had no advertizements, no promoted posts and no spammy messenger entries. With them emphatically not selling my data.
The amount that Facebook makes from storing my PI is not exactly the same as the amount it makes from showing ads. Contextual ads are not completely worthless, they ran the web for years.
