What kind of optimization are we talking about? SEO?
If its all front-end code you see in Dreamweaver, you'll probably end up cleaning that when you do a next major redesign, you shouldn't waste time on it that you could be using to enhance your product in other ways.
So what are some things that I could do outside of Front End SEO. Keep in mind that I sell Life Insurance so the main objective of the page is to Create Real Time Leads.
